We take our responsibilities seriously

As a market leader, we take our responsibilities seriously, and are proud to be running a number of initiatives across the business to reflect our social and environmental strategies.
Here are just a few of the projects we are currently proud of achieving, but we are conscious that there is alway more we can do.

Environmental sustainability

CO2 emissions

We are proud that our CO2 emissions for FY 21/22 were 3,784.110 tCO2e - a 16% reduction on the previous year as a result of our investment in various initiatives.

We're committed to cutting air pollution and CO2 emissions and have introduced hybrid options alongside a CO2 cap of 129g/km for our company cars - replacing many of our existing diesel vans with electric vehicles,  and aiming for all future additions to the van fleet being electric by 2030.

For colleagues and customers we offer EV charging points at all new stores opened since the summer of 2021, and at our Watford support centre. We'll continue this roll-out as we develop our store estate.

All new stores since 2020 utilise LED lighting and we'll continue replacing halogen lights with energy efficient sources in all future store upgrades.

We only purchase renewable energy backed by Renewable Electricity Guarantees of Origin (REGO) to power our business. For FY 21/22 we sourced a total of 7,314,706.00 kWh of REGO backed (zero emission) electricity equating to 99.72% of total electricity use.



CO2 reduction

20/21 to 21/22



REGO backed electricity


Environmental sustainability


In 2021 we launched the UK's first National cork recycling scheme. Partnering with The Eden Project, we turn corks from the bottles we sell to customers and those we open in-store, into pulp to enrich soils and protect the roots of plants and trees. Since its inception, we have donated more than 1 million corks. 

We work with a number of suppliers who we feel are doing their best for the environment, this may include organic, sustainable and bio-diverse wineries. Our Buying Manager Elizabeth Kelly is the deputy chair of the Sustainable Wines of Great Britain, certifying sustainable wines in the UK, of which we work with three producers.

We are certified by the Soil Association to import and distribute organic wine.

We recycle all pallets across our transport and supply chain networks and recycle all the shrink wrap we use to keep pallets secure. We also divert 100% of our recyclable waste and 90% of our general waste away from landfill.



recyclable waste diverted from landfill



general waste diverted from landfill

Social responsibility


Over the years we’ve raised over a million of pounds for various charities, with the support of our colleagues, customers and suppliers via a national Charity of the Year. Of particular note, in 2021 we raised over £125k for The Brain Tumour Charity, and in 2022 we raised over £200k for Alzheimer’s Society.

In 2023 we will be launching the Majestic Charitable Foundation, which will enable us to support more of the great causes that mean so much to our colleagues. We are still in the process of setting this up, but look out for news on this coming soon.

We're proud to support The Pebbles Project; donating 25p of every bottle of Pringle Bay Sauvignon Blanc towards enriching the lives of disadvantaged children and families in the agricultural communities of the Western Cape in South Africa.

As a responsible alcohol retailer, we also financially support DrinkAware, an independent charity which aims to reduce alcohol-related harm by helping people make better choices about their drinking. We also contribute to their surveys and roundtable sessions.

Majestic Charitable Foundation (final logo)


raised for national and local charities